Digital Media Communication: A primer framework for city governments
A digital communication plan uses every online tool a city has to its potential. It leverages, coordinates and organizes them to create a communication loop that serves the needs of its varied taxpayers, residents, businesses and stakeholders. It has several parts unique to cities and governments. Education, news, information, cultural advancement and emergency management are all part of a modern digital communication plan that creates a voice taxpayers and stakeholders trust
Municipal Social Media ROI 3 Talking Points for City Leaders
The return on investment for governmental social media outreach operates quite different than it does for businesses. An old adage says that
Best Practices in Social Media A Discussion & 5 Talking Points for Cities
Social media has become the most important tool to distribute news and communicate with residents. Granted, Hurricane Harvey changed the gam
