A digital communication plan uses every online tool a city has to its potential. It leverages, coordinates and organizes them to create a communication loop that serves the needs of its varied taxpayers, residents, businesses and stakeholders. It has several parts uniq...

The return on investment for governmental social media outreach operates quite different than it does for businesses. An old adage says that governments can operate like businesses. The truth is that it can do that only to an extent. Business success has a series of me...

Social media has become the most important tool to distribute news and communicate with residents. Granted, Hurricane Harvey changed the game for how emergency communication occurs, but it also taught cities that today they earn trust and authority through authentic co...

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Best Practices in Social Media A Discussion & 5 Talking Points for Cities

January 3, 2018

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